Amusement Parks Challenges:
Amusement Parks Challenges:
Amusement Parks Challenges:
From customer loyalty
to guest management
Facing similar issues?
Real solutions to real problems
Real solutions to real problems
Real solutions to real problems
When people running amusement parks think of software, they rarely see it as a tool for improving their business or guest experience. They might wonder: "What do programmers have to do with rollercoasters or ticket counters?"
When people running amusement parks think of software, they rarely see it as a tool for improving their business or guest experience. They might wonder: "What do programmers have to do with rollercoasters or ticket counters?"
When people running amusement parks think of software, they rarely see it as a tool for improving their business or guest experience. They might wonder: "What do programmers have to do with rollercoasters or ticket counters?"
Yet, as a software company, we've observed the entertainment industry closely—especially amusement parks and gamification as key elements that attract both younger and older visitors. We’re not here to talk about code but tangible challenges and practical solutions.
Yet, as a software company, we've observed the entertainment industry closely—especially amusement parks and gamification as key elements that attract both younger and older visitors. We’re not here to talk about code but tangible challenges and practical solutions.
Yet, as a software company, we've observed the entertainment industry closely—especially amusement parks and gamification as key elements that attract both younger and older visitors. We’re not here to talk about code but tangible challenges and practical solutions.
Why guests don’t return
—and how to fix it?
Why guests don’t return
—and how to fix it?
Many guests have a great time but don’t return — traditional marketing isn’t enough. Without contact data, parks miss chances to build loyalty. A mobile app with a rewards system makes it easy to reconnect, engage, and turn one-time visitors into loyal fans.
Many guests have a great time but don’t return — traditional marketing isn’t enough. Without contact data, parks miss chances to build loyalty. A mobile app with a rewards system makes it easy to reconnect, engage, and turn one-time visitors into loyal fans.
Many guests have a great time but don’t return — traditional marketing isn’t enough. Without contact data, parks miss chances to build loyalty. A mobile app with a rewards system makes it easy to reconnect, engage, and turn one-time visitors into loyal fans.
Improving guest experience—without rebuilding infrastructure
Improving guest experience—without rebuilding infrastructure
Improving guest experience—without rebuilding infrastructure
Creating great guest experiences is essential — but hard to improve without data. Long queues, poor signage, and unused areas frustrate visitors. Tools like mobile apps, virtual queues, self-service kiosks, and real-time dashboards solve these issues and streamline operations.
Creating great guest experiences is essential — but hard to improve without data. Long queues, poor signage, and unused areas frustrate visitors. Tools like mobile apps, virtual queues, self-service kiosks, and real-time dashboards solve these issues and streamline operations.
Creating great guest experiences is essential — but hard to improve without data. Long queues, poor signage, and unused areas frustrate visitors. Tools like mobile apps, virtual queues, self-service kiosks, and real-time dashboards solve these issues and streamline operations.
But what if that’s not the biggest challenge?
But what if that’s not the biggest challenge?
But what if that’s not the biggest challenge?
Why parks rarely adopt
these solutions?
Why parks rarely adopt
these solutions?
The main barrier isn’t infrastructure or budget — it’s communication.
The main barrier isn’t infrastructure or budget — it’s communication.
The main barrier isn’t infrastructure or budget — it’s communication.
Many amusement park operators view advanced digital tools as complex, expensive, or simply “not for them.” That’s because software providers often speak in technical terms that don’t match the real-world language of the entertainment industry.
Many amusement park operators view advanced digital tools as complex, expensive, or simply “not for them.” That’s because software providers often speak in technical terms that don’t match the real-world language of the entertainment industry.
Many amusement park operators view advanced digital tools as complex, expensive, or simply “not for them.” That’s because software providers often speak in technical terms that don’t match the real-world language of the entertainment industry.
While solutions like RFID wristbands, self-service kiosks, or VR attractions may seem out of reach, they’re actually quite manageable — and cost-effective — with the right partner.
The bigger issue? A lack of transparent, tailored information and clear implementation paths. At oakgames, we make technology understandable, accessible, and designed specifically for parks like yours.
While solutions like RFID wristbands, self-service kiosks, or VR attractions may seem out of reach, they’re actually quite manageable — and cost-effective — with the right partner.
The bigger issue? A lack of transparent, tailored information and clear implementation paths. At oakgames, we make technology understandable, accessible, and designed specifically for parks like yours.
While solutions like RFID wristbands, self-service kiosks, or VR attractions may seem out of reach, they’re actually quite manageable — and cost-effective — with the right partner.
The bigger issue? A lack of transparent, tailored information and clear implementation paths. At oakgames, we make technology understandable, accessible, and designed specifically for parks like yours.
Common problems
and solutions:
Common problems and solutions:
No contact with customers after first visit
No guest data collection means zero follow-up after visits.
SOLUTION:
Mobile apps with incentive programs, registration and booking systems, personalized push notifications, loyalty platforms.
No contact with customers after first visit
No guest data collection means zero follow-up after visits.
SOLUTION:
Mobile apps with incentive programs, registration and booking systems, personalized push notifications, loyalty platforms.
No contact with customers after first visit
No guest data collection means zero follow-up after visits.
SOLUTION:
Mobile apps with incentive programs, registration and booking systems, personalized push notifications, loyalty platforms.
Marketing and targeting difficulties
Unclear segmentation: who should receive discounts, who’s a first-timer, and who regularly returns?
SOLUTION:
CRM integration, customer segmentation, behavioral analytics, and personalized marketing campaigns.
Marketing and targeting difficulties
Unclear segmentation: who should receive discounts, who’s a first-timer, and who regularly returns?
SOLUTION:
CRM integration, customer segmentation, behavioral analytics, and personalized marketing campaigns.
Marketing and targeting difficulties
Unclear segmentation: who should receive discounts, who’s a first-timer, and who regularly returns?
SOLUTION:
CRM integration, customer segmentation, behavioral analytics, and personalized marketing campaigns.
Lack of insights into guest activities
No data on guest paths, attraction queues, or underutilized park areas.
SOLUTION:
RFID and telemetry systems, interactive maps, entrance/exit tracking, and real-time heatmaps.
Lack of insights into guest activities
No data on guest paths, attraction queues, or underutilized park areas.
SOLUTION:
RFID and telemetry systems, interactive maps, entrance/exit tracking, and real-time heatmaps.
Lack of insights into guest activities
No data on guest paths, attraction queues, or underutilized park areas.
SOLUTION:
RFID and telemetry systems, interactive maps, entrance/exit tracking, and real-time heatmaps.
Lack of automation and system integration
Guests waiting for tickets, then again for food, then struggling to find restrooms.
SOLUTION:
Self-service kiosks, mobile ordering, smartphone maps, virtual queue systems, operational dashboards.
Lack of automation and system integration
Guests waiting for tickets, then again for food, then struggling to find restrooms.
SOLUTION:
Self-service kiosks, mobile ordering, smartphone maps, virtual queue systems, operational dashboards.
Lack of automation and system integration
Guests waiting for tickets, then again for food, then struggling to find restrooms.
SOLUTION:
Self-service kiosks, mobile ordering, smartphone maps, virtual queue systems, operational dashboards.
How to begin digital transformation of your park?
How to begin digital transformation of your park?
