Challenge

An amusement park was looking for a new form of interaction that would engage visitors both physically and emotionally. Traditional attractions were losing appeal, especially among younger guests who are used to more dynamic and digital experiences.

Goal

To create a motion-based interactive VR game accessible to various age groups and capable of attracting guests not only in summer but also during the off-season.

Story

The project team began with conceptual workshops, defining the target audience and the emotional impact the game should deliver — excitement, a sense of agency, and deep engagement.

Based on these insights, a VR game was designed where players defend Earth from alien invaders by performing physical movements tracked by an AI-powered motion capture camera.

Instead of using handheld controllers, the system analyzed full-body positioning and gestures, replicating them on-screen in real time. This made the experience more accessible (including for children and seniors) and more natural and immersive.

An MVP version was launched as a single station, and after receiving positive feedback, additional units were deployed throughout the park. These were enhanced with competitive features such as leaderboards and gamification mechanics.

Integration with a loyalty platform allowed visitors to collect points and exchange them for prizes or discounts.

Results (KPIs)

Thanks to the implementation, the amusement park:

✅ Increased average time spent in the VR zone by 38%

✅ Noted a 22% rise in off-season visits

✅ Achieved an average rating of 4.6/5 for the attraction

✅ Reduced time-to-launch to 8 weeks using prebuilt Unity + AI components

Implementation summary

• Creative workshops and target group analysis

• Gameplay and narrative scenario design

• MVP development using AI-based full-body motion tracking

• Functional testing and UX optimization

• Roll-out to multiple stations and integration with loyalty system

Implementation scope

• Concept development: understanding user needs and emotional goals

• Game design: movement-based interactive gameplay

• AI integration: real-time motion tracking without controllers

• MVP launch: fast release of a functional prototype

• Feature expansion: points, rankings, promotional tie-ins

Main and supporting technologies

⚙️ Artificial Intelligence – for real-time player movement analysis

⚙️ Virtual Reality – for 360° immersive environments

⚙️ Unity Engine – for game creation and optimization

⚙️ Gamification – leaderboards, rewards, loyalty integration

Tech stack

• Unity

• Python (AI + ML model)

• Blender (3D models)

• OpenCV (motion analysis)

• Firebase (database & analytics)

Team size

🧑‍💻🧑‍💻🧑‍💻🧑‍💻 4 people

(game designer, Unity developer, AI engineer, UX/UI designer)

Timeline

🕰️ 2 months (MVP)

🕰️ 4 months (full implementation incl. loyalty system)

Budget

💰 approx. €30,000 – €41,000 net (PLN 140,000 – 180,000)